From the Northwest Quadrant. We chose that name for this blog for its multiple meanings and to highlight our approach. Investment professionals are all familiar with the preference for building portfolios that are in the Northwest Quadrant of the risk/reward graph — improved return with lower risk. And, those of you who know Strategic Asset Alliance (SAA) know that our headquarters are located in the Northwest Quadrant of the lower 48 United States - Bellingham, WA. Of course, those of you who know SAA also know that our approach to improving the investment process, and with it the financial results, of our insurer clients goes well beyond the typical efficient frontier risk/reward graphing so familiar to pensions, endowments, foundations and others.

 

And, that is the main purpose of this blog.

 

To provide an ongoing commentary on how INSURERS can go beyond the business as usual approach to investments and improve their financial results, with the Northwest Quadrant as a point of departure.

 

Your comments are most welcome on any entry in this blog.  And, please feel free to discover the only book dedicated to the investment process of insurers.  "Uncertain Times: A Chief Investment Officer’s Journey" is available on Amazon.com.

 

Like Lewis and Clark, we stand in the Northwest Quadrant together ready to forge a new approach, but this time to improve the insurance invesment process for insurers. I hope you will join me on this adventure.